Assignment On Unilever Bangladesh Ltd Essay

IntroductionUnilever is a multinational corporation, formed of British and Dutch parentage, that owns many of the worlds consumer product brands in foods, beverages, cleaning agents and personal care products. Unilever employed 174,000 wad and had worldwide revenue of 40.5 billion in 2008.1Unilever is a dual-listed troupe consisting of Unilever NV in Rotterdam, The Netherlands and Unilever PLC in London, United Kingdom. This positioning is similar to that of Reed Elsevier, and that of Royal Dutch Shell prior to their unified structure. Both Unilever companies have the homogeneous directors and trenchantly operate as a single business. The current non-executive Chairman of Unilever N.V. and PLC is Michael Treschow while Paul Polman is mathematical group Chief Executive.History of UnileverUnilever was created in 1930 by the amalgamation of the operations of British soapmaker Lever Brothers and Dutch oleomargarine producer Margarine Unie, a merger as palm oil was a major gross ma terial for both margarines and soaps and could be imported more efficiently in larger quantities.In the mid-thirties the business of Unilever grew and new ventures were launched in Latin America. In 1972 Unilever purchased A&W Restaurants Canadian division scarcely sell its shares through a management buyout to former A&W Food Services of Canada chief operating officer Jeffrey Mooney in July 1996. By 1980 soap and edible fats contributed just 40% of profits, compared with an original 90%. In 1984 the company bought the brand Brooke Bond (maker of PG Tips tea). In 1987 Unilever strengthened its position in the world skin care marketplace by acquiring Chesebrough-Ponds, the maker of Ragu, Ponds, Aqua-Net, Cutex Nail Polish, and Vaseline. In 1989 Unilever bought Calvin Klein Cosmetics, Faberge, and Elizabeth Arden, but the latter was later sold (in 2000) to FFI Fragrances.In 1996 Unilever purchased Helene Curtis Industries, giving the company a powerful new presence in the United St ates shampoo and deodorant market. The purchase brought Unilever the Suave and Finesse hair-care product brands and Degree deodorant brand.Mission of UnileverOur invigoration mission commits us to growing our business by addressing health and nutrition issues. We focus on priorities including children and family nutrition, cardiovascular health and weight management. The growing demand for more Vitality in life provides us with a huge opportunity for growth. The way we flex and the products we develop are shaped by consumer trends, along with the contract to help raise health and hygiene standards in both the developing and industrialised regions of the world. Mission bidding of Unilever is feel good, look good/and get more out of lifePurpose of UnileverAt the midriff of the corporate purpose, which guides us in our approach to doing business, is the drive to serve consumers in a unique and effective way. This purpose has been communicated to all employees worldwide.Values of U nileverAs a responsible corporate entity, Unilever Bangladesh aims to play its part in addressing environmental and social concerns through local actions and in partnership with local government and organizationsRange of UnileverOur work with academic groups and other third-parties ensures that we are connected with the very best and most up-to-date scientific thinking. apply the synergies across R&D, we define and design technology that brings vitality to life, delivering a continuous stream of existence to our business. This map shows our six principal R&D sites.